No one works harder than Santa. That’s why he does it once a year. Braving wind, rain, sleet, snow, and more while experiencing all four seasons over 24 straight hours. It’s not easy. But the big man’s been doing this long enough to know the workwear to trust when nearly 8 billion people are counting on you to do your job.
This video had over 4.5M views on YouTube within first 18 hours!
Climbing rooftops and shimmying down chimneys does a number on one’s workwear. Fortunately, Santa trusts the Carhartt Repair Team to get his gear patched up and ready for work.
Carhartt builds quality, durable workwear that lasts. So even if you’re done working, that doesn’t mean your Carhartt is. To help reduce the amount of gear that ends up in landfills or worse, we entered into the recommerce space with the launch of Carhartt Reworked.
Ever wonder who runs Chicago's St. Paddy's Day Parade? Here's to the people behind the greatest St. Patrick's Day Parade on Earth, including the Plumbers from The Chicago Journeyman Plumbers Local Union 130. Made up of over 6,100 members, they've been dyeing the Chicago River green since 1962.
Note: That’s my dad doing the voice over. He makes a cameo at :31.
As a company founded for hardworking people, by hardworking people, who better to right the wrong of Labor Day being pegged a “mattress sale holiday” than us, right? That’s why this Labor Day, we’re shifting the focus of this national holiday back to where it belongs: on the American worker. Launching “an ode to those who labor” as our way of saying thank you to the hardworking men and women who give the rest of us so much more than just a three-day weekend. message and take back Labor Day.
Fun way to tease one of the many collaborations between Carhartt and our friends at Guinness. Aquaman agrees (aka Jason Momoa, @prideofgypsies).
Also known as the day Carhartt x Von Miller broke the Internet. That’s what happened after Von took the stage at The 2018 ESPY Awards to present the award for “Best Team” in the custom-tailored three-piece Carhartt Brown Duxedo. Named after the legendary brown fabric known as “duck”, this suit stole the show and was the talk of the Twitter and Instagram universes for the 24-hours following its appearance on Von - on stage.
Right now there isn’t an industry out there that doesn’t need more rookies. So this Labor Day, we wanted to take glorify the highs and lows of being a newbie as our way of congratulating their bravery and encouraging the next crop to enter the workforce. And then I wrote this.
This is the first spot made by Carhartt that focuses solely on the hardworking women in our lives. Most notably, the hardest working woman of them all - mom.
Before you even put that juicy steak on the grill, Carhartt wants you to take a second to think about everyone who put in the work to make it possible.
One of the more challenging and equally rewarding campaigns I've led since becoming a creative with Carhartt is the brand collaboration we did with '47 out of Boston. Two family-run companies with a shared history of hustling to get where they are today, not to mention a majority fan base of blue-collar, baseball lovers, made teaming up with '47 a virtual no-brainer. The result? The OUTWORK x OUTROOT campaign and a hardworking series of gear that sold out by 5pm on its 4/7 launch date. Clearly, you don't need a brain to know you've got a winner whenever these two brands come together.
Ten seconds of the hardest working hats Detroit's fanbase has ever laid its eyes on.
Featuring a few of the hardworking, die-hard Detroiters who inspired the OUTWORK x OUTROOT series of gear.
This is the story of Carhartt and '47, two family-run brands out of Detroit and Boston, coming together to celebrate the working man and the hometown team he loves. Collaborating on a series of ball caps and apparel custom-built for those who outwork and outroot them all.
Featuring some of the blue-collar Bostonians who helped inspire this hardworking series of gear.
Ten seconds of the hardest working hats Boston's fanbase has ever laid its eyes on.
For Labor Day 2018, Von Miller stopped by to help Carhartt say thanks to all the hardworking men and women out there who keep America running like clockwork. And to draw some much needed attention to the newly created Carhartt for Workers initiative, dedicated to educating and training our future workforces for jobs in farming, skilled labor, and the trades.
This Labor Day, Von Miller stopped by to help Carhartt say thanks to all the groundskeepers for keeping our football fields in tip-top shape come Sunday.
In honor of Labor Day 2018, Von Miller helped us say thanks to all the teachers out there educating and inspiring our kids every single day.
In honor of Labor Day 2018, Von Miller stopped by to help us say thanks to all the hardworking ranchers for kicking butt and making bacon.
No one works harder than moms and dads. Especially when they’re the mom and dad of Von Miller. So in honor of Labor Day, Carhartt x Von Miller are making sure to say thanks to all the parents out there for everything they do.
To every member of the military. Every rank. Every branch. All those who’ve ever served. Carport x Von Miller want to say thank you for all you do.
This is a thank you to the 61 different Carhartt employees it takes to just one pair of the classic Carhartt B01 double-front pants. Made in Kentucky and Tennessee since 1939.
Carhartt partnered with the Field Notes brand to create a series of co-branded books geared towards the Carhartt outdoorsman.
Since 1889, Carhartt has made the uniform for those who live, work, and play in the most rugged corners of earth.
A shortish sizzle reel video about who we are, where we came from, and how we’re helping the men and women building the future.
In honor of Father's Day, Carhartt worked with the son or daughter of four family-run businesses to surprise the hardworking #CarharttDad who began the business years ago.
Here's a collection of work I've created over the years for Corona Extra. From the latest and greatest - a spot that became two spots and even a little more in "A Corona Gets Its Lime". To one of the first spots that helped launch "Find Your Beach". And, one of my favorites, the sequel to the sequel of the classic "Squirt". Then there's a smattering of non-TV work that's won a few Addy's and Obie's too. In total, there's a lot of work here that I had a lot of fun making. So please sit back, relax and take a nice long look.
Every time this video gets another view, a Corona gets its lime. It's that simple.
This was one of the last spots my team and I sold to Corona before I left my previous agency. One of the better Corona spots I've seen. Of course, I'm highly biased. And drunk on Corona right now. So take everything I'm saying with a grain of sand.
You can't have summer without Corona. That's why, it's your and mine and everyone else's job to raise a Corona together and make summer this summer.
The latest installment in the Find Your Beach campaign works off a concept that's true to any Corona drinker. The simple idea that you can be anywhere in the world, and long as you have a Corona, any chair can be a beach chair.
Corona Extra "Chairs" poster series.
"Chairs" Instagram Carousel Ad Unit.
MLS LA Galaxy in-stadium Corona Extra "Find Your Beach" section.
One of the first commercials that helped launch the "Find Your Beach" campaign.
The sequel to the sequel of perhaps the most well-known Corona Extra spot in the history of the beach. Or at least the history of Corona spots taking place on the beach. Anyways, this is "Squirt III".
This set of print ads ran in the WSJ and earned me and the CK Corona team a Silver Addy.
These fun baseball-themed Corona OOHs were placed on the outfield walls in MinuteMaid Park, home of the Houston Astros.
There are only two types of people in this world.
Those who admit to playing with their Pringles.
And liars.
Coca-Cola was named the 2013 Cannes Marketer of the Year. An acknowledgement Leo Burnett wanted to, well, acknowledge at the Cannes Festival. But we didn't want to do just another "From: Leo To: Coke" print ad. Instead, we took this as an opportunity to involve the entire Leo Burnett network in a social cheers using the hashtag #tocoke.
We spread the word from Chicago to Sydney and encouraged all Burnetters to grab a Coke and snap a photo of them performing a cheers with a co-worker or friend, a family member, statue of Leo Burnett, semi-trained lion, or anyone whoever/whatever they wished. Then, simply tag it using #tocoke.
After seven short days, we had over 200 photos submitted - with the earliest photos being used in a print ad that ran in the Cannes program book throughout the week. When the client saw the ad and checked out #tocoke on Instagram, they were greeted by the network-wide cheers courtesy of Leo Burnett.
Porsche is a writer's dream. From the time I first became interested in advertising, I became familiar with this brand's legacy of award-winning headlines.
At Cramer-Krasselt, I was fortunate enough to contribute a few of my own lines. Working on campaigns for the launch of the Porsche 911 Carrera GTS, the annual end of the year sales event, and even a congratulatory piece for the Stanley Cup winning Chicago Blackhawks. Fun stuff I'm proud to have on my site. Hope you enjoy it too.
1 out of 6 Chicagoans faces hunger every day. The Greater Chicago Food Depository is working to change that number to 1 in 7 … to 1 in 800 … until the day that No 1 goes hungry.
This campaign took GCFD's core belief and turned it into a tagline that speaks to a simple mission.
We also created the Social Donation Plate – a virtual donation plate that anyone can create, sign, pass to friends, and raise money for the fight against hunger. Thedonationplate.org launched with plates sponsored by various Chicago personalities and organizations from Rick Bayless to the Chicago Blackhawks.
This is the Social Donation Plate – the first ever virtual donation plate that lets anyone create, sign, pass to friends, and raise money for the fight against hunger. Thedonationplate.org launched with plates sponsored by various Chicago personalities and organizations from Rick Bayless to the Chicago Blackhawks.
This spot was made to launch the Social Donation Plate – a virtual donation plate that anyone can create, sign, pass to friends, and raise money for the fight against hunger.
The best spot you'll ever see for Knott's Berry Farm. The first theme park in America, this SoCal favorite is known for its old western characters - including cowboys, bandits, blacksmith, animatronic miners and the Peanuts' gang. Here, we feature several of those characters hanging out in the local saloon when news of a train being robbed that was carrying all the farm's season passes. That's when shit gets weird.
Airtran Airways was a fantastic brand to work on. A low-budget with a great sense of humor led to a high probability that you could always produce something fun - whether it was a simple LED board headline or the wrap of their fuel trucks.
While most of this has become pretty standard today, at the time, we were able to create some pretty fun, conceptual digital (especially when you consider it was for the financial industry). Like an interactive online calculator that's totally surprised and confused that anyone would choose to interact with it over a real, human financial advisor like the one you'd find at your local EJ office. Plus a few more cool ideas included here just for the hell of it.
Square Space didn't give me enough pages for all the awesome stuff I want to share. So here's a collection of ads and other things I've created over the past couple of years.
